An Ad-venture

Today,  Tuesday June 28th in CTYI history we learned about Ads.( Hence the title.) 2 people came in to teach us about Google Ad Sense and Internet ads in general, Conor Barron and Alan Harrison. In the first half of the morning they introduced the concept of Internet ads and Google Ad Sense. They used a power point presentation on how SEM (Search Engine Marketing) isn’t just SEO (Search Engine Optimization, which was covered in an  earlier blog) but it can also be SEA (Search Engine Advertising.). The next time you go on Google pay attention to the bar at the side of the screen. That is an advertising spot (SEA), which is what we were studying.

In the second half of the morning we had another power point presentation on how to use Google In sight, a program that lets you view who clicked on your ad, calculate the demographics, see how the time of day and the the seasons affect the amount of clicks your ad gets.

And finally, after a nice lunch, we headed to the computer lab to face yet another power point presentation, this time focusing on how to use keywords to optimize your website to search engines (SEO) and we put that in to practice by examining the helix’s keywords and comparing them to its competitors on the conference market.

Well, today was full of Ad-renaline and I think I’m Ad-dicted now.

Ad-ios.